Luna Online is a free-to-play fantasy MMORPG that emphasizes user communities. Among the game's unique social features are the Match Making System, which helps players find the perfect match to play with, and the Family System, which lets players join up and operate a farm together. Other characteristics include flexible character development with over 40 jobs, superior graphics, cute character designs, and fast paced action. The game has already proven its appeal to casual and hardcore gamers of both genders, with over one million registered users in Korea alone. It has also been commercialized in Taiwan, and was awarded the Best MMO Award at the Bangkok Interactive Festival 2008.